Directory Submission Guidelines

If the most common reason for having your website rejected is submitting it to the wrong category the second is that you write your link submission wrongly. A link submission will include a Title, Description and URL. To assure acceptance it should meet these criteria:

1. Correct Title
If you’re submitting your site to a directory that states you should use your website / company name in the title then use it. The temptation here is to use your target keywords for which you will pay the price of rejection.

2. Objectivity
Your description should be descriptive and objective. Write down what your website actually does as if you were saying it to the tax man rather than a customer. You would break it down into a clear description that involved no hype or promotion. Your description should reveal the purpose of your site, what it facilitates, not attempt to cause a browser to react in a certain way.

3. Home Page URL
If the directory requires that you submit a link to your home page only, don’t submit a link to a different internal page.

Moving away from meeting requirements and into tactics - from an SEO standpoint there are several things that you want to try to do to achieve in the all seeing eyes of the search engines a natural and organic linking structure. This principally revolves around using different target keywords in your link anchor text. Obviously you will not have this freedom on directories which require your website name to be the anchor text but on other directories and niche directories in particular aim to use between 5 and 10 slightly different links which use different target keywords or different amalgamations of your target keywords.