Not every directory that allows the submission of your url is worth submitting to. There are certain things that you should analyze - particularly if you are giving a reciprocal link or parting with a submission fee.
When I have built a website and am submitting it to directories these are the criteria I judge a directory by:
Directory Specific
1. Its Page Rank
Ideally you want PR 4 or above. If it’s free or offers reciprocal link exchange then I may go below this threshold especially with highly related niche directories which have a lot of very targeted traffic travelling through them
2. Its Link Popularity
Good directories work hard to have lots of incoming links so as to increase their value which in turn increase their attraction to webmasters. This free tool will help you analyze the link popularity of a directory (and any other website).
Inside The Directory
3. The Page Rank of the page my particular link will appear on:
A good home page PR does not always translate into a good internal page PR. Check your category page for PR value.
4. The number of links that the directory includes on each page:
The more outbound links there are on a page the more watered down your link will be. Here less is more.
5. The extensiveness of the category breakdown:
The more targeted to your target niche the better but you don’t want to be 6 steps from the home page.
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